Making a video is a too different experience of business. This helps to time optimization for creating a high-quality video with application of interactive and quality of tools in it. Explainer videos Australia based their activities with application of the developed process. This starts with planning that supports business position on a different digital network that includes a web site, social network and another site. Business can use multiple sites for publishing their video content that supports for interacting with potential customers and presenting the business across various channels. What are the role of video for business and its website?