Project: Joy is BMW Date: 30.09.2009 Creative platform: The Sound of Joy Concept: Producing animated visuals generated by the sounds freq. of a BMW motor. Each BMW model produces a different sound so every animation will be visualized differently. – Background: Quote: "The music of perfection. Whether smoothly idling or accelerating to top speed: every BMW engine has its own signature sound, accentuating the unique character of the vehicle. Acoustic engineers at the BMW research centre refine the characteristics of the sound of each engine. Their work ensures that the BMW 650i sounds powerful and cultivated; and that the sound of the BMW Z4 3.0i expresses its dynamic, challenging nature. From sight of its exclusive design and the feel of high-quality materials, to the unique and compelling sound of its precisely-engineered powerplant: driving a BMW is truly an experience for all the senses." – – Visualization of sound coming from the motor of a Z4 BMW car. – The visualization is calculated from the frequency of the sound recorded in a .wav file from the motor of the car, taking up to 5 frequencies that control color, shape, movement of the particles. The "blob" is a well defined, calculated form, taking inspiration from the BMW fined tuned motor. The colors are in synch with the brand image but still playful, still full of joy! These motor generated sounds become a playful splash of color, involving feelings, imagination and sensations. The Sound of Joy. Joy is BMW. –